[Source](https://every.to/divinations/how-lex-happened) I sent Lex to maybe a dozen people before launch, and there were some people who tried it and instantly “got it,” and others who were way less enthusiastic. I think the general lesson is, if you’re building a product the level of enthusiasm from the people who love it matters way more than if some people don’t. You’d think that would be obvious, but I was a bit worried about it. “Why aren’t 100% of people excited?” is clearly a counter-productive thing to think about.